Creative Studio For Hire – Built By Creatives
Creative Studio For Hire – Built By Creatives
Hyde Studios Case Study • Personal Brand Photography
For a service-led beauty business, portraits need to feel polished without becoming impersonal. Paulina Borusiewicz’s session paired clean white styling with soft natural detail, creating a flexible image set for business profiles, booking pages and social content.
Client
Paulina Borusiewicz
Brand
Onyx Atelier
Uses
Website • Booking • Social
Deliverables
Branded • Environmental • Lifestyle
The brief was to create imagery that could represent Paulina consistently wherever clients encounter the Onyx Atelier brand. The photographs needed enough polish for formal business and booking profiles, while still feeling approachable on social channels.
Hyde Studios provided clean backgrounds and softer environmental settings within one session. Keeping Paulina’s white brand styling consistent allowed the location, crop and small styling details to introduce variety without fragmenting the visual identity.
The shoot was planned around practical content uses rather than producing a collection of interchangeable headshots. Each setup was given a distinct role within Paulina’s wider brand library.
01
The embroidered Onyx Atelier logo and direct portrait create an immediate, recognisable image for key profile and website positions.
02
Window light and the surrounding interior soften the formal white styling, giving social and editorial placements a more personal quality.
03
Floral styling and closer professional frames add visual variety while remaining consistent with the clean palette established in the hero image.
The four visual directions work together as a compact personal-brand system. The logo-led portrait provides recognition, the environmental frame adds context, and the floral and profession-led images create warmer alternatives for ongoing content.
Tell Hyde where your images will appear, which messages they need to support and the crops required by each platform. The session can then be planned around a useful content library rather than one isolated headshot.
Contact Us
Have a question or ready to book? Our team is on hand to help you plan the perfect shoot or production.
Book Today
White styling and a restrained palette create a professional foundation, but the environmental and floral frames prevent the library from feeling overly clinical. Soft light, natural posture and warmer details give Paulina options for both formal profiles and day-to-day social communication.
That balance is what makes the set useful: the images share one visual identity while allowing the tone to change with the channel.
Paulina’s public-facing brand appears across social discovery, appointment booking and professional features. The Hyde portrait library gives those channels a consistent visual language—from the logo-led hero image to warmer environmental and floral alternatives.
Onyx Atelier’s Instagram, Booksy listing and Paulina’s AfterMED interview are linked below so visitors can continue to her own business and professional profiles.
Updating a website, booking profile or social presence? Explore the studio, review the available equipment and tell Hyde which platforms, crops and brand messages your new images need to cover.
